Painless Marketing for Therapists:
How to Build Your Ideal Private Practice without Getting Burned Out
Sunday, March 22nd
1pm - 5:30pm ET (10am - 2:30pm PST)
Investment: $125
Click Here to Register
You didn’t become a psychotherapist to “market yourself”— and yet to have a successful career, you need clients, visibility, and a sustainable private practice.
If you’ve ever felt stuck between wanting a full caseload and recoiling at self-promotion, this training is for you!
In this half-day workshop, I’ll dismantle the myth that marketing has to feel salesy, manipulative, or exhausting. Instead, we’ll explore how unclear messaging, over-generalizing, and fear of narrowing your focus are quietly costing you time, energy, and income—without ever serving your ideal clients.
I’ll be guiding you step-by-step to identify a clear, authentic niche rooted in your actual strengths, interests, and clinical passions, so the right people can finally recognize you as their therapist.
Once you’re clear on who you serve, marketing stops feeling like shouting into the void—and starts feeling grounded, intentional, and doable.
I’ll walk you through a sample, detailed marketing plan that shows exactly how to translate your niche into concrete action: what to prioritize, where to focus your energy, and how to build consistency without burnout.
Together, we’ll break down therapist-friendly strategies for your website, Psychology Today profile, professional networking, and community presence—while also addressing the psychological blocks that sabotage visibility, including impostor syndrome, fear of being seen, money discomfort, and scarcity thinking.
Instead of being a drudgery and “necessary evil,” you’ll see how marketing can become an energy-giving activity that you truly look forward to doing.
You’ll walk away from this training with:
A clearly defined clinical niche that reflects your actual interests, values, and strengths
A step-by-step sample marketing plan you can customize for your own private practice
Practical guidance on where to focus your marketing efforts (and what to stop doing)
Clear language you can use to describe your work without sounding salesy or inauthentic
Tools for working through visibility fears, impostor syndrome, and money discomfort
A more grounded, sustainable approach to filling your caseload without burning out